How to Boost Your Instagram Marketing Results 10 Times?
If yes, you have just reached the best possible destination.
Instagram is, in fact, an extremely powerful tool to tell your brand’s visual stories to the audience.
With social media users demanding more visual content every passing day, the brands will soon require a platform where they can share videos and photos to engage the targeted audience.
With more than 300 million active users, Instagram has grown into one of the most popular platforms to share visual content.
It is quite a fast-growing platform with the businesses eager to establish a presence and encourage engagement on the network.
Here are some ways to go.
Incorporate High-quality Pictures
Most people will judge your Instagram feed on the basis of the pictures it comes with.
So, high-definition pictures is a basic need if you are planning to utilize Instagram for business. These quality images will make your Instagram marketing significantly more effective.
So, how can you do that?
Here’s a basic tip: shoot square photos.
Most smartphones and digital cameras have this maneuver in their settings. So, it’s really easy and saves the time spent in cropping.
This will also ensure that when you post the images on Instagram, the essential elements will not be cropped.
Use Customized Link Shortener for Tracking Traffic
One of the most significant things that the marketers need to know is how the Instagram account is driving leads and traffic back to the website.
Quite unfortunately, Google Analytics cannot accurately track traffic when the users visit the website from mobile Instagram accounts.
To monitor the click rates accurately, you can use a link shortener.
You can check out on bit.ly data to document the number of clicks your Instagram account sends to your website.
Use the Bio Link Strategically
Instagram is spontaneous and fun to use. However, if you want to use it as a marketing ploy, you need to be a little calculative.
Businesses that are incurring huge profits through it, like Nike or Starbucks, must be planning the posts well in advance.
If you own a smaller brand, you can still make your presence felt on Instagram.
Once you have an account, you can add a bio or edit an existing one. There, you can add a link to your website, which can act as an excellent marketing tool for the site.
Formulate a Creative Policy
Ask yourself a few simple questions about your presence on Instagram.
- What your business can offer to the individuals who are following you on Instagram?
- Why will they follow you on Instagram if they are already following you on Twitter and Facebook?
The answer to these questions is a simple one too.
Offer exclusive access to your target audience to the things that have more to do with the business location and the community, rather than promotions itself.
While using Instagram, think of genuine interest and personal engagement of audience, rather than making all the posts about promotion and sales.
Here are a few ways to get the job done:
Incorporate Content Generated by Users
You can include your followers into the campaign by asking them for images related to your brand. This will save you a lot of trouble.
Want to know what they are?
Here’s a sneak peek at the benefits of going for user-generated content.
- You won’t need to take the pain of coming up with your own content.
- This will offer a perfect opportunity to those who want you to notice that they love your brand.
- Highest quality of content is something that you can get just by asking them to write for you.
- The followers of the users who create the post will also be able to see it, thus increasing your content’s reach manifold.
Moreover, you can also search for content related to your brand that the users shared in the past. Ensure that you ask for permission from them before you use the images.
Cross Promote Partners
Make sure to cross promote whenever there is an option to do so. Now the trend is to ‘share the love’.
How can you do that?
Just by tagging others or by promoting services, products, and companies.
The results acquired are three fold.
Drive Instagram Users into the Marketing Funnel
For most brands, getting followers on Instagram is vital, but it’s simply a step in the Instagram marketing funnel.
To help your users go further down the funnel, consider identifying ways to capture followers’ email.
One of the best ways to do that is to ask for it.
Want to know what’s the best way to ask?
The call to action, of course!
Share an image with a call to action in both the caption as well as the visual, asking the users to click the link, download an e-book, or sign up for newsletters.
As soon as the user takes the action, you can engage with them on a one-to-one basis, thus taking the connection to the next level.
To do this with efficiency, you must create a targeted landing page.
You can engage with the email subscribers delivering valuable and relevant information that will help to move down the funnel.
Mix up Photos with Videos
Mix your posting strategy by including photos with videos.
Remember, videos are capacitated to generate more inbound links as compared to the written posts. This tool is really valuable and can be used effectively to:
- engage fans
- drive traffic
- grow fan following
Visual storytelling – that’s what Instagram is chiefly about. And with the aid of a video, you can enthuse life into it.
You know why?
Because videos are:
Besides, with the video editing features of Instagram, they are easy to create as well.
If you don’t feel like including your product, you need not do that. Just encourage your fans to create videos and collect them on your page.
While creating videos as well, the chief focus shouldn’t be your business, but your audience. And if you can do that perfectly, you’ll soon notice a surge in the number of followers.
There is nothing better than remaining active on Instagram to step up your business.
This platform is making improvements continually allowing businesses and individuals to get more of it.
There might be several other strategies to enhance engagement, visibility, and organization apart from using Instagram marketing. You can explore them to find the tool or tools that work best for your business.
But Instagram is surely one of the most effective platforms you can get these days. So, it’s a good idea to make the most of it for your business.
Aware of some other ways to succeed with Instagram marketing?
Why not share them with us in the comment?
We’re eager to hear from you.
- How to Boost Your Instagram Marketing Results 10 Times? - 15th October 2015
- 4 Reasons Why Your Blog isn’t Getting Adequate Traffic - 8th September 2015
- Easy Copywriting Tweaks to Shoot Conversion Rate Up - 28th August 2015
- Anticipated Changes to be ushered into Content Marketing - 24th August 2015