15 Awesome Tools to Scale Up Your Business

business tools

 

Scaling your company can be hard – really hard. Not only will the number of clients increase with time, but so will the number of projects and employees you take onboard. If not managed properly, things can quickly get out of hand and, as a result, all sorts of chaos may ensue. So, when you are a start-up and small in terms of size, it is the best time to organize your business. At this point, it is important to do all you can to help yourself as well as your scaling business: lighten your workload by delegating the work and using proper tools as an entrepreneur to push your company through and beyond growth process.

 

You can use various types of tools to scale up your business.

 

 

There are different popular tools that come under these types. Here’s a quick look at 15 major business scaling tools that can help you during, as well as right after moving ahead with the process of expanding your business.

 

Marketing Tools

 

 

Hootsuite

Presence on the social networks is the most important thing to do these days, no matter what kind of business you run. And having a tool that can help you start and carry out campaigns across different platforms can help you stand apart from your competitors. Hootsuite is an app that provides a single, cloud-based dashboard, which allows companies or organizations to do just that.

 

Wondering why you should use Hootsuite?

 

With it, you can make an impact on Twitter, Facebook, or other social media platforms. With it, you can track brand or product mentioning, schedule status updates, and analyze data thoroughly. Moreover, you can delegate messages to the team and keep track of their progress as well.

 

LeadChat

 

Despite scaling-up and being preoccupied with all sorts of matters and issues that come with the process, clients will require your attention. In this case, it may be wise to outsource your customer support. Why not use LeadChat for that?

 

LeadChat is focused on customer converting and lead identifying. Basically, you are utilizing an outsourced team of conversion experts that are familiar with your product to handle live-chat with the clients. By providing 24/7 human support, you will be building the trust of the customers. And it will ultimately result in higher conversion and retention rates.

 

MailChimp

 

Even though it isn’t an optimal way to communicate, email is still very much in use. Accessible from every device, it can be a powerful weapon for client and customer attraction and retention. And you guessed it right – there is an app for that too. That’s what MailChimp is for!

 

MailChimp allows you to:

  • create and send regular email updates to your clients and customers.
  • design email newsletters.
  • share them on social networks.
  • track your results.

 

It has an interactive drag-and-drop interface that attracts maximum user attention. Besides, it also contains analytics and reporting tools that represent data and customer interactions in graphical formats.

 

Project Management Tools

 

Active Collab

 

Upscaling means more work, and more work requires better work organization. Therefore, it is important to have proper tools at your disposal to help you achieve that.

 

Here’s a powerful yet simple project management tool – Active Collab, which is easy to use and comes with an abundance of features, including, among others:

  • task management
  • team and client collaboration
  • time and cost tracking
  • invoicing

 

With this tool, you can create tasks, attach files, set due dates, add reminders, leave comments, and receive notifications about updates. Active Collab is a comprehensive project management tool that can prove to be a pillar of your scaling business.

Basecamp

 

Feel that there’s no need for time tracking, invoicing, or project budgeting?

 

You can still opt for a great project management tool – Basecamp.

 

Regarded as one of the best tools in the market, Basecamp helps you keep track of priorities and task completion. With, calendaring, due dates, to-do-lists and file-sharing, Basecamp provides a way for teams to cooperate and collaborate to complete projects on schedule by offering multiple options, including:

  • calendaring
  • setting due dates
  • creating to-do lists
  • initiating file sharing

 

This web-based platform has an extremely user-friendly design and is used by over 2,500,000 people worldwide.

Dapulse

 

A small business does not always have the capability of getting the costliest tools in the market. So, it needs a simple tool to keep track of all the projects that employees are working on. Even though Dapulse lacks a few advanced features, such as cost tracking and invoicing, it’s still one of the most favorite of the small business owners.

 

Why?

 

Because it’s user friendly, along with a colorful interface that provides an excellent experience. Team members can communicate among themselves or with the client, create a knowledge base, and share different types of files. Dapulse integrates with other tools, such as email, Google Drive, and Google Calendar, Dropbox, Pipedrive, MailChimp, and so on.

Product Management Tools

 

ProductPlan

 

Want to scale up your product-based startup? A simple but useful product management tool is a must to keep everything on track. If you’re looking for such a tool, ProductPlan can be a great solution.

 

ProductPlan enables you to perform:

  • easy planning and communication
  • visualization of your product strategy
  • use of proper roadmaps

 

It offers drag and drop bars, milestones, containers, and lanes. Besides, it keeps the entire process in check. And, of course, everything can be shared with colleagues, teams, or an entire organization.

ProdPad

 

With ProdPad it is all about collecting and streamlining ideas, identifying priorities, and building product road-maps. The objective: your team can achieve their goals more easily.

 

Made for agile product teams, this app has a theme-based road-map, which helps you communicate product goals and objectives to your team members. You can do this while emphasizing a problem statement and giving everyone enough room to explore the best solution possible. ProdPad provides features, such as internal comments and voting, mock-up creation, and customer support all wrapped up in one small and functional package.

OneDesk

 

OneDesk is an excellent product management tool, which allows you to easily capture and manage ideas, stories, and requirements. It also helps you to make data-driven decisions about potential product requirements. Core applications include project portfolio management, social media monitoring, customer service and help desk, customer feedback management, and requirements management. Ultimately, you can score and compare feature requests by weighing various metrics, including popularity, internal priority, ROI, and global score.

Analytical Tools

 

Optimizely

 

By running an AB, split, or multivariate testing, Optimizely helps you determine the website changes that will bring maximum profit for your company. This tool focuses more on customer experience once when the customer is on the website, rather than guiding her to the page in the first place. You can create different variations of the existing website, and then track customers’ response to different versions.

Google Analytics

 

Used by thousands of companies worldwide, Google Analytics is one of the most popular freemium web analytics services. It lets you measure sales and conversions by giving you insights on how:

  • visitors arrived on your website
  • they used your website
  • you can make them return to your site time and again

 

Google Analytics utilizes a number of funnel visualization techniques as well as dashboard reporting, so that data can always be accessible.

Kissmetrics

 

Kissmetrics is a powerful business intelligence platform that allows you to keep track of important metrics. It ensures that you can to create and improve marketing strategies as well as  practices and determine who your customers are and where they come from. Moreover, it also helps you identify your best customers.

 

Kissmetrics gives you an insight into revenue metrics, broken down by traffic source as well as funnel reports, which allow you to convert visitors into paying customers.

Collaboration Tools

 

 

As scaling business means more people onboard, a need for implementing tools becomes evident.

 

Slack

 

Slack is one of the most popular applications for team communication used by small as well as large companies. It allows you to create team chat channels organized by topics, as well as private groups and direct messaging. Slack integrates with a large number of third-party services, such as Google Drive, Dropbox, or Runscope. And all content is searchable, which means that finding files, conversations, and people is quite easy.

 

Glip

 

There are other alternatives to Slack out there. Whether you’re a developer, project manager, marketer, or customer support, Glip provides a single, unified team workspace, which enables you to work, communicate, and collaborate more efficiently. No more emails or scattered discussions, as teams can instantly share conversations, files, tasks, calendars, and have video conferences. Glip also integrates with business apps, such as Evernote, Jira, Zendesk, and Box.

 

Yammer

 

Yammer is a private social network that enables employees to collaborate securely across departments, locations, content, and business applications. It is similar to Facebook and is suitable for businesses of all sizes. Key features of Yammer are company directory, enterprise microblogging, private messaging, archives conversations, high-level security as well as message and content tagging. Many users have deemed it to be one of the best collaboration tools out there.

Conclusion

 

Grow, scale, and succeed.

 

This surely sounds simple. But, in reality, this journey can be extremely difficult.

 

No matter what type of business you’re running, usage of proper tools can make upscale transition a lot less painful. These tools can offer various solutions for different problems. It’s up to you as an entrepreneur to identify the problems you’re having and accordingly select the tool your business needs.

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Rachel McPherson

Rachel is currently working as the vice president of communications at Active Collab. After finishing her master's degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations.

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