Top 9 Instagram Tips to Grow Your Small Business

instagram tips


Establishing and managing a small business isn’t an easy task. But as an entrepreneur, it’s your dream to take it forward and make it successful. And that surely involves lots of efforts. If you want your small business to grow bigger, the first thing that you need to do is spread the word about your business. Let people know that it exists. Take a few steps towards establishing the brand. Focus on marketing and give people a clear idea about your products and services. To do this, you’ll surely have to connect directly with your target audience and potential customers.


Wondering how you can do so many things while managing your small business?


It’s not as difficult as it’s appearing right now. All you need to do is establish your presence in social media.



Already present on social media?


It’s great if you already have your presence on social media.


What are the platforms you’re currently present on? Are you focusing on Instagram?


Yes, this image sharing platform is fast gaining increasing popularity among the entrepreneurs. Here’s a quick look at some of the most popular mobile apps in 2017.


mobile app penetration


Soaring Popularity of Instagram


Instagram is becoming increasingly popular among users of all age groups. And that’s not without any reason.


Remember the age old adage, ‘A picture speaks a thousand words’?


No wonder entrepreneurs are eager to use the visuals for marketing their business. And this makes Instagram extremely relevant in the world of marketing. Moreover, with as many as 700 million monthly active users, it surely acts as a one-stop platform to reach out to a wide range of audience.


Planning to use Instagram for your small business?


If you have a close look at the different social media platforms, you’ll find that Instagram is different from the rest. It’s unique. And this makes it really useful for the entrepreneurs to form new strategies and move a step ahead of the competitors.


However, Instagram marketing isn’t that old and if you want to use it, you have to find new strategies and plan it your own way.


Want to improve your Instagram marketing performance? Not sure how to use Instagram for your small business?


Here are a few tips that will come in handy for you.


instagram tips list


Set Up Your Profile Correctly


Creating your profile on Instagram?


You must keep an eye on quite a few things. You must:

  • add your website to the Instagram profile.
  • create an attractive description for your business.
  • connect the Instagram account with other social media accounts of your business.


You can even add some additional contact information for your business in the Instagram bio. Instagram allows only one link to be added to a profile. However, you can add more links to the bio to make it informative and attractive for the potential customers.


Connect with Your Other Social Media Accounts



If you want to leverage the potential of Instagram to its fullest, connect it to your existing social media profiles on other platforms. Because doing this ensures that:

  • Your followers on the other platforms follow you on Instagram too.
  • Whatever you share on Instagram are shared on the other platforms too, giving more views.


Cross promotion helps you increase the number of followers on each platform. And more followers mean your images are going to be shared more. You can even integrate your accounts on other social media platforms with your Instagram account. This ensures that when you post something on Instagram, it will be posted on the other platforms too, and vice versa.


Post to Engage the Audience


Who are your customers – both existing and potential? It’s extremely important for you to know the answer to this question. Without knowing your target audience, you can’t design a marketing policy for your business.


When you know who you are catering to, ensure that you provide them stuff according to your requirement. It will help you get customers whom you can bank upon. They’ll also continue following you and help you make the most of your Instagram account.


Even meeting your customers’ requirements might not be enough to engage them. So, make your posts interactive and interesting. Use questions and contests.



Don’t Forget about Videos


Do you know why Instagram is becoming an increasingly popular social networking platform?


Because it deals primarily with images, which are known to speak a thousand words at one go. And if the images can convey so much in so little time, videos can do even more.


If you want to engage your potential customers with your Instagram account, ensure that in addition to the images, you post videos too. Create short and crisp videos that tell about your business and products. Post them to ensure that your target audience, even with minimum attention, come to know about your business.


Leverage Instagram Stories


Already using Instagram and still not getting the best results?


Have you tried Instagram Stories?


It’s one of the most controversial and, at the same time, least explored feature of this amazing network. Instagram Stories enables you to string together a number of images, or even, a few videos. However, the stories that you weave with your photos and videos stay for 24 hours.


Use Relevant Hashtags


What do people search images with?


There could have been a number of answers to this question a few years back. However, these days, they primarily use hashtags.


This surely gives you an excellent opportunity to make your business relevant for a number of keywords. You can use multiple hashtags for an image, thus increasing its chance of being found in search results. This, in turn, gives a greater exposure to your business.


If you’re planning to use hashtags with images, you must do it prudently to get the best results.


Don’t be the Sole Image Uploader


What’s the first thing you can do to make your profile on Instagram interesting for the viewers?


Make it interactive. And don’t be the only one who is uploading the images to your profile. Instead, you can encourage the viewers to upload photos to your profile.


There are multiple ways to do this.

  • You can ask photos from fans using your product.
  • You can create a relevant content and reward the best pictures.


No matter how you do it, you must find ways to crowdsource images for your Instagram profile. The result: your Instagram profile becomes more interesting and engaging for the viewers.


Embrace Influencer Marketing


Influencers already have millions of followers on various social media platforms, including Instagram. And these followers matter a lot, especially when you’re trying to expand your small business.


Won’t it be great if they help you have a share of this?


Earlier, it used to be extremely difficult to get the help of the influencers to expand your business. And it would even be an expensive affair, as the influencers were primarily the celebrities. However, with the advent of the internet, even ordinary people having many followers on the social networks can be the influencers. And it’s always easy to ask for their help, thus making the affair a less expensive one.



Wondering how to use Influencer Marketing? This video will give you an overview.



Make It a Balanced Affair


How many images and videos are you posting on social media every day?


Remember, too much of anything is bad. So, you must maintain a balance in posting on your Instagram profile.


Need some Instagram tips to improve your small business?


It’s extremely important to post relevant images and videos for Instagram marketing to grow your base of followers and let people know about your business. However, you must be consistent, but should not bombard your target audience with these media too frequently. Instead, maintain regular intervals in posting. It’ll ensure that you’re not annoying your friends and followers on Instagram. And hence, they’ll continue following your profile and taking interest in your business.




When you’re using Instagram marketing to grow your business, you must follow a few tried and tested methods. You can find a few ready Instagram tips for the best use. And while using them, it’s essential to ensure that you’re keeping a tab on the results too. It’ll help you figure out the changes that you need to make while using Instagram marketing for your business. However, Instagram marketing isn’t an easy task. You might end up making a number of Instagram marketing mistakes. So, you must remain wary of the possible mistakes as well.

So, if you’re planning to grow your business, you must not avoid Instagram marketing. It’s important to include this social networking platform in your plans to get the best results.

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Dipanjan Mukherjee, a content writer and editor by profession, and a web enthusiast by choice, takes special interest in various subjects, including social media, web design, online marketing, and others. A post graduate diploma in Mass Communications and Masters in English, he has worked in a number of industries, including IT, market research, SEO and others. He contributes blogs for Social Media Today, Tweak Your Biz, Softz Solutions Blog, and a number of other popular sites.

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