7 Must-have Tools to Create Infographics that Engage

infographics tools

 

Planning to create infographics for your business? They’re effective, and not extremely difficult to design these days.

 

Remember the old adage, “A picture speaks a thousand words”?

 

It really holds true even to this day.

 

Have you ever thought of using the crux from this adage for marketing?

 

Yes! This adage?

 

Surprised?

 

Don’t be. You’re surely using the theme of this content for marketing already. Because what this popular adage speaks about is visual marketing. And surely you’re using it for your business already.

 

Not using visual content?

 

Here’s why you should start using visual content marketing immediately.

 

As much as 81% people only scroll through online content.

 

If information is conveyed through a relevant image, people can retain 65% of it, compared to only 10% of the information that they hear.

 

Content with relevant images are shared 94% more over Twitter than their counterparts that have no image.

 

This graph from CMO Council also describes the importance of infographic in marketing.

 

Importance of infographics

 

So, you must be using visuals for marketing your business.

 

But how are you using visual content for your business? In what form?

 

Different Types of Visual Content

 

Visual content marketing is already in full swing these days. And if you want to join the bandwagon, you’ll first have to decide the type of visual content you want to embrace for marketing.

 

Here’s a quick look at some of the most eye-popping forms of visual content people are using for marketing their businesses:

  • Images
  • Videos
  • Screenshots
  • Memes
  • Presentations

 

And beyond these, another form off visual content is becoming increasingly popular as a marketing tool with every passing day.

 

THE INFOGRAPHICS!!!

 

What is an Infographic?

 

The name itself suggests.

 

 

 

So, in short, infographic is information shared in a graphical format.

 

Why Use Infographics for Marketing?

 

Infographics are becoming increasingly popular among the business owners as their marketing tools. And there’s every reason behind it.

 

People love visuals. And you can use infographics to leverage this penchant for the visuals to connect with your target audience.

 

Infographics let you share loads of information and yet, the audience can digest it in minutes.

 

How Can You Create an Infographic?

 

Creating an infographic involves a lot of research.

 

You need to have all the relevant statistics. Besides, you must also create a proper write-up.

 

This, however, is only half the work done.

 

The other half includes the designing. And it must be done properly enough to convey your message to the audience in the most attractive manner.

 

Designing an infographic isn’t an easy task.

 

Or, to be correct, it wasn’t easy at all.

 

Until a few online tools and websites were introduced, which makes infographic creation a cakewalk.

 

Here’s a quick look at some of the most popular websites and online tools, which are extremely popular among the marketers for creating world-class infographics to spread the word about their business in the most efficient manner.

 

  • Canva
  • Easel.ly
  • Piktochart
  • Visme
  • Infogr.am
  • Venngage
  • Visual.ly

 

Canva

 

Easy ways for designing a host of things – that’s what Canva offers. And those include infographics as well.

 

You can find a number of templates, which you can start using to design your infographic. Templates that others in the Canva community have created are also available for free. So, you can make full use of those templates and give them the shape you wish.

 

You can also find several web design components, including images, fonts, charts, and others, which you can use in your design.

 

You can customize the colors of various parts of the infographic to give it your preferred appearance.

 

Once you have the data and information ready, all you need to do is

  • place them in the templates
  • use the components
  • customize the colors

 

And you have an effective infographic ready for sharing across the web.

 

Want a customized look for your infographic?

 

You can also upload and use your own images on Canva.

 

Infographics by Canva

 

Easel.ly

 

Just a few clicks – it’s all that you require to get your infographic ready on Easel.ly.

 

One of the best things about this tool is that you can use the

 

To start with, you get a blank canvas. You can drag and drop a few vhemes, which are ready-to-use themes or templates, to start the design.

 

Want a bespoke appearance for your infographic?

 

It’s not difficult to get that on Easel.ly.

 

For that, you’ll have to select the right template, find the different components, and add new charts or figures to complete the infographic.

 

You can also customize the background of the infographic to change its appearance according to your choice.

 

Infographics by Easel.ly

 

Piktochart

 

As many as 500 infographic templates – that’s what Piktochart offers you.

 

So, what does this mean?

 

That the process of creating an infographic becomes easier than ever before.

 

So, you’ll not have to spend your precious time designing the infographics.

 

You just have to get the information and statistics ready.

 

You can find various inbuilt infographic elements, such as:

  • Images
  • Videos
  • Icons
  • Figures
  • Charts

 

So, all you need to do is drag and drop these elements in the template to give the desired shape to your infographic.

 

 

Once the infographic has been designed, you can either download and share or print it, or you can create a slideshow with it.

 

Visme

 

Completed creating an infographic?

 

It’s just an image, isn’t it?

 

Yes, it’s true that an image can communicate your message to the audience really fast.

 

But why not make it faster?

 

And it’s not difficult as well.

 

All you need to do is make the infographic interactive.

 

How can you do that?

 

There’s an amazing tool to achieve this. It’s easy to use and can help to make your infographic more interesting to your audience.

 

It’s Visme.

 

 

You can use this tool to set interactive animations for your infographic.

 

So, when the visitors see your infographic and scroll through it, they will find various animations.

 

This tool also provides you with the opportunity of locking the infographic with a password, so that only those having the details can view it. So, you’ll have complete control over the viewership of the infographic, until you make it public.

 

Infogr.am

 

Infographics by Infogr.am

 

Are you planning to create a completely data-centric inforaphic?

 

That can be a really good idea.

 

In fact, it is easier to give the infographic an attractive look if you are dealing with more statistics than words and sentences.

 

When you are creating such a website, you can use Infogr.am for designing the infographic.

 

Infogram offers you a host of templates. Besides, there are diverse charts of various types and colors. These charts help to make the infographic more vibrant and attractive.

 

Moreover, if you are looking to use various types of graphs, such as line graph, bar graph, and so on, Infogr.am can come in really handy.

 

Venngage

 

 

There are quite a few websites, which focus on performing various things. For example, there are sites, which can help you create infographics, build presentations, edit images, and so on.

 

But Venngage isn’t like them. It’s unique in its own way. It helps in performing a single task – creating captivating infographics.

 

Venngage helps to create infographics in just three simple steps:

  1. Choosing a template
  2. Adding charts and visuals
  3. Customizing your design

 

And all these can be done using the website’s simple drag and drop infographic creator.

 

So, with Venngage, you can easily engage your audience with world-class infographic and drive more traffic to your website.

 

Visual.ly

 

infographics by visual.ly

Of the different sites, which are known to help you create interesting infographics, Visual.ly surely occupies a place of importance.

 

Rather than being just a simple tool for the purpose, Visual.ly does another important thing – it acts as a source of inspiration while creating an infographic.

 

Want to know how?

 

Visual.ly has an amazing collection of infographics, which can be viewed without much hassle. You can plan your infographic based on any of these.

 

Besides, Visual.ly also has its own group of highly talented designers who can craft the infographic for you with the data you provide them.

 

Conclusion

 

Infographics are surely among the most effective digital marketing components these days.

 

So, a lot of companies are depending on excellently designed infographics to take their marketing to the next level. And these websites are making it easy for them to create such visual content marketing tools, which are informative as well as engaging.

 

In short, these infographics are helping the companies to connect better with their target audience and, in return, get more revenues.

 

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Dipanjan Mukherjee, a content writer and editor by profession, and a web enthusiast by choice, takes special interest in various subjects, including social media, web design, online marketing, and others. A post graduate diploma in Mass Communications and Masters in English, he has worked in a number of industries, including IT, market research, SEO and others. He contributes blogs for Social Media Today, Tweak Your Biz, Softz Solutions Blog, and a number of other popular sites.

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